[Video/chinadaily.com.cn]

What makes Ethiopia a destination worth exploring?

At the 2026 China-Africa Friendship Tour – Shandong Meets Africa Cultural Gala hosted in Jinan, Shandong province on Aug 4, Mandefro Shiferaw, minister counsellor of the Embassy of Ethiopia to China, highlighted Ethiopia's investment and tourism potential while expressing hope for closer cooperation with Shandong.

He invited more people and businesses from Shandong to explore opportunities in Ethiopia, highlighting the country's rich history, tourism appeal and favorable investment environment.