[Video/chinadaily.com.cn]

Qufu in Shandong province is finding new ways to bring Confucian culture into everyday life.

According to Zhang Lei, deputy general manager at Qufu Sankong Tourism, the city has introduced a range of cultural experiences, from immersive XR and VR programs to traditional rituals, performances and educational activities.

These new offerings are helping people of different ages connect with Confucian traditions in more engaging and accessible ways.