[Video/chinadaily.com.cn]

For Kong Lingshao, a Shandong Moral Model, the Confucius Cultural Festival offers more than a chance to experience traditional Chinese culture.

He believes that values such as observing rituals and practicing benevolence can encourage people to reflect on themselves, care more about others, and grow in character.

Hear more from Kong on how Confucian values can still resonate in people's lives today.