Rural traditions, local culture and community life take center stage in Linyi, East China's Shandong province, as a conference on social etiquette and civility in rural areas opened in the city on July 16, 2026. This marks the second edition of the conference.

The event is jointly held by the Office of the Central Commission for Guiding Cultural and Ethical Progress and the Ministry of Agriculture and Rural Affairs, along with the CPC Shandong provincial committee and the provincial government.

Watch the video to catch the highlights from the opening ceremony.