Tai'an launches high-quality hospitality brand to elevate tourists' options
(chinadaily.com.cn)| Updated : 2026-06-25
Print PrintIn recent years, Tai'an has placed high priority on the development of its retreat and hospitality industry, with a strong focus on strengthening the Taishan Mountain brand.
Taishan Mountain has welcomed over 8 million visitors for the past three years. The city is home to 408 tourist homestays, 1,027 leisure hotels, and 29 RV campsites, offering a rich and diverse range of accommodation options. To adapt to new trends in the retreat industry and further enrich its cultural and tourism offerings, Tai'an has released a set of high-quality standards for retreat accommodation and officially launched a signature hospitality brand.
The new standard covers homestays, leisure hotels, and RV campsites, setting unified guidelines for operations, market entry and exit, and brand management. It aims to shift Tai'an's short-term lodging sector from fragmented operations to coordinated development, and from scale expansion to a higher quality overall, ensuring consistently excellent service across the board.
By integrating Taishan Mountain's cultural and natural assets, the city will foster new business forms such as retreat stays, wellness tourism, and camping, transforming traditional lodging into high‑quality hospitality experiences and converting visitor flows into lasting economic growth. Meanwhile, underutilized urban apartments and rural courtyard houses will be revitalized, creating more jobs and income opportunities for local residents.
Through unified standards and branding, Tai'an is positioning Taishan Mountain retreats as a new cultural tourism highlight and a national benchmark for higher quality retreat experiences.

Nestled beneath the ancient peaks of Taishan Mountain, Tai'an's retreats offer a serene escape where misty mornings and tranquil nights feel perfectly at home. [Photo provided to chinadaily.com.cn]
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