Ambassadors to China and representatives from international sister cities, relevant departments, and enterprises from home and abroad gathered at the Weifang World Kite Park in Weifang, Shandong province on April 19, witnessing the commencement of the 2025 "Spring Tour in Qilu" Consumption Season and the 42nd Weifang International Kite Festival.

The consumption event aims to boost local consumption by integrating kites with various service sectors. Over 300 consumption-boosting activities will be held across the province.

The event also featured a special zone with over 65 local companies showcasing more than 1,000 unique products. Platforms like Meituan, Didi, and UnionPay have launched a series of preferential measures to support the campaign.

Shandong plans to host various activities throughout the year, centered around the four seasons and focusing on themes such as spring tourism, summer food, autumn health, and winter ice-and-snow activities. This initiative is expected to provide a strong boost to consumption and set a new example for national service consumption upgrades.

The 2025 "Spring Tour in Qilu" Consumption Season and the 42nd Weifang International Kite Festival opens in Weifang, Shandong province. [Photo/Shandian News]