Atomy, a leading South Korean consumer goods company known for its flagship health supplements and cosmetics products, officially launched its first overseas brand center in the Yantai High-Tech Industrial Development Zone on Sept 1, marking a significant milestone in the company's China strategy.

The brand center integrates product display, brand experience, R&D, and smart agriculture, representing Atomy's transition from sales-oriented operations to a presence across the entire value chain.

The facility will serve as both a showcase for high-quality South Korean products and a venue for immersive cultural experiences, further strengthening economic and trade ties between China and the ROK.

Atomy (China) registered and established its presence in Yantai High-Tech Industrial Development Zone in 2017 and officially launched its e-commerce operations in China in July 2020. Since then, it has grown into the largest single cross-border e-commerce platform enterprise in Shandong province. It is also the only regional headquarters of a multinational corporation recognized in Yantai, having attracted multiple supporting enterprises and related projects to the zone.

The new brand center further solidifies Atomy's presence across the entire value chain, spanning production, R&D, sales, and logistics, and helps position Yantai as a new model of China-ROK economic cooperation.