The 10th China Time-honored Brands (Shandong) Expo will be held at the Shandong International Convention and Exhibition Center in Jinan from May 29 to 31, bringing together leading traditional brands from across China and emphasizing the blends of heritage and modernity.

Celebrating the expo's 10th anniversary, this year's event will include photographs and historical footage to share its progress. Over 600 time-honored brands and nearly 10,000 products from more than 20 provinces are anticipated to participate.

There will be seven themed sections, covering areas such as traditional Chinese medicine, liquor, food, condiments, intangible cultural heritage, and cultural creative products. Notable brands include Dong'e Ejiao, China's leading donkey-hide gelatin producers, as well as Dezhou braised chicken, Wufangzhai (a well-established zongzi brand), and Tongrentang (a traditional Chinese medicine brand).

This year's expo will focus on innovation and international development. Organizers plan to introduce 10 new products across food, beverages, and textiles, while enhancing the connection between brands and consumers.

The event will also launch its first comprehensive overseas support program for participating enterprises, offering services related to international certification, logistics, and overseas sales channels to help traditional Chinese brands enter global markets.