The 2026 Quality Goods Carnival in Shandong attracts crowds to pick up their beloved specialties. [Photo/WeChat account: Jinan Market Regulation]

The 2026 China Brand Day (Shandong) event and the Quality Goods Carnival began on May 9 in Jinan, the capital of Shandong province, offering visitors an immersive experience of the province's signature brands, local specialties, and quality-driven development.

Exhibitors from all 16 cities in Shandong brought a wide variety of specialties, including seafood products, fruit drinks, and traditional handicrafts, attracting large crowds eager to sample and purchase.

"This year's event is on a large scale, with consumer enthusiasm exceeding expectations," said Shen Chen, an enterprise representative from Zaozhuang, noting that product quality and taste were key factors in attracting consumers.

In addition to product displays, the event combined brand promotion with cultural experiences. Interactive zones on historical figures allowed visitors to explore Shandong's cultural heritage and the charm of the brands at the same time. 

Since the release of the first group of certified brands in 2022, the "Remarkable Shandong" quality goods initiative has expanded to 523 brands across agriculture, manufacturing, and services, forming a comprehensive branding system that includes products, enterprises, industries, regional brands, and geographical indications.

The province aims to continue advancing brand development to better benefit consumers and provide stronger momentum for its high-quality progress.