The 2026 Shandong High-quality Cultural and Tourism Industry Development Conference will be held in Zibo from April 23 to 24 under the theme "Friendly Shandong, vibrant Zibo". This marks the province's sixth consecutive year of hosting the event, which has become a key driver for domestic demand and cultural promotion.

Zibo, the birthplace of Qi culture, which emerged more than 3,000 years ago, has gained nationwide attention for its viral barbecue scene and bustling night markets. The city's success in turning "internet fame" into long-term economic growth exemplifies how cultural DNA can ignite market vitality.

This year's conference features five major segments: a livestreamed investment promotion showcasing 23 key projects, a high-level meeting on "transport+tourism" integration, immersive night tours at landmarks like Haidai Tower and Hongye Shiyan scenic area, a travel and accommodation investment fair, and a digital culture and tourism matchmaking event.

With over 60 industry leaders in attendance, the conference prioritizes public benefit. Savings will go toward consumption vouchers and inbound tourism incentives. By integrating sports, film, and transportation, Shandong aims to turn every road and train into a journey of discovery.