Caoxian hanfu industry unveils brand portfolio, eyes global leadership
(chinadaily.com.cn)| Updated : 2026-04-13
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The High‑quality Development Forum of Hanfu Industry held in Caoxian attracts global experts and scholars to Heze, discussing hanfu culture, and culture exchanges. [Photo/Dazhong News]
Caoxian has successfully incorporated peony elements into hanfu designs and leveraged e‑commerce for efficient market conversion. The share of original designs has risen significantly. Through cross‑border e‑commerce and social media, Caoxian hanfu now reaches countries and regions including Europe, America, Japan, South Korea, and Southeast Asia, transitioning from original equipment manufacturing (OEM) to independent brand export.
The county aims to evolve from a manufacturing base into a creative and intelligent hub driven by digital transformation and brand upgrading, setting a model for high‑quality development of traditional industries.
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