Tai'an in East China's Shandong province is set to welcome more than 11,000 climbers at this year's Taishan Mountain International Climbing Festival. [Photo provided to chinadaily.com.cn]

The 39th Taishan Mountain International Climbing Festival is set to take place in Tai'an, East China's Shandong province, from Sept 5 to 10, focusing on the integration of culture, tourism, sports, and commerce.

With the tagline "Taishan Mountain: A symbol of national prosperity and people's well-being", the festival emphasizes brand building, creating a platform for cultural exchange, fitness, and high-end investment. It promotes widespread participation, with over 11,000 registered participants, as of now, in both professional and amateur categories, including climbers from 29 provinces across China. 

In addition, the festival will also feature six cultural and tourism activities, such as the Shandong tourism-themed event's autumn season activity and a friendship match between China and South Korea, to foster a festive atmosphere. Distinguished guests, including industry elites, experts, athletes, representatives from the country's 5A scenic spots, and the globe, will be invited to join this rich and inclusive international event.

Taishan Mountain, a 5A scenic area in Tai'an, Shandong province. [Photo provided to chinadaily.com.cn]

In recent years, Tai'an has been shifting from a ticket-based economy to a comprehensive tourism model, leading to significant growth. From January to July this year, the city received over 52.78 million visitors, generating 52.1 billion yuan ($7.29 billion) in tourism revenue, both with year-on-year increases of nearly 10 percent. From January to August, Taishan Mountain welcomed a record-breaking 62.72 million visitors.