Shandong brand leads in super plant-based nutrition

(chinadaily.com.cn)| Updated : 2025-06-26

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INGREEN, affiliated with Shandong Zhijian Food Technology Co Ltd, will participate in the 4th RCEP (Shandong) Import Expo as a leader in plant-based nutrition. Founded in May 2021, this Shandong-based company focuses on providing high-density, bioactive plant nutrition solutions with the philosophy of "iNGREEN life, light life".

Backed by research from the University of Copenhagen and in collaboration with China Agricultural University and over 100 certified nutritionists, the brand established the iNGREEN Nutrition Research Center. It has emerged as a prominent player in the green juice industry, setting national standards and selling over 400 million servings to date.

The company operates a 200-mu (13.33-hectare) modern facility with GMP-certified cleanrooms and holds international food safety certifications, including ISO22000 and HACCP, ensuring full-chain control from cultivation to production. Its annual output exceeds 5 billion yuan ($697.41 million), with exports to more than 20 countries.

INGREEN offers targeted nutrition solutions in four areas: dietary supplementation, weight management, energy boosting, and skin health — featuring products such as green juice, keto coffee, and collagen-infused drinks. All offerings are zero-additive, high-fiber, low-sugar, and low-calorie.

Their products are available in over 20,000 offline stores, including  retail chains like Sam's Club and Alibaba's Freshippo, while leading in online sales on platforms like Tmall and Douyin.