A themed tourism event was launched in Heze, Shandong province, on April 7, aiming to boost local tourism and cultural consumption by integrating resources and enriching tourism offerings. The year-long initiative will focus on various consumer groups, including families, seniors, and young people, offering a diverse range of tourism experiences.

The event will feature a series of activities designed to promote Shandong's unique charm. The province will also continue to improve its tourism products, enhance service quality, and create a more enjoyable travel environment for visitors.

Heze, known as the "City of Peonies" has been working on creating a unique tourism model that includes a core area, two premium tourism belts, and seven cluster zones. Furthermore, it is committed to improving its tourism infrastructure and services as a way to attract more domestic and international tourists.

The hanfu fashion show at the tourism-themed event. [Photo/Guangming Web]