This summer, Europe is experiencing its most severe heatwave on record, transforming air conditioning from a convenience into a necessity.

Haier Smart Home, a technology and ecosystem enterprise, has long been deeply attuned to the needs of European users. Through its strong commitment to localization, Haier has secured market leadership in the air conditioning sector in several countries.

With a yearslong deep-rooted presence in Europe, Haier's air conditioning business has delivered outstanding results. Through sustained localization efforts, Haier has achieved comprehensive market leadership in countries such as Spain, Italy, and Poland.

In Spain, Haier ranks first in both monthly and cumulative annual market share, making it the only air conditioning brand to maintain a double-digit annual share over the past six years. The brand has achieved a five-year compound annual growth rate of 34.5 percent, with revenue continuing to grow by double digits year after year.

In Italy, leveraging the Supermatch complete solution, Haier has continuously enhanced its brand value. It now leads the ITS professional channel and ranks first in sales share of multi‑split air conditioners.

As the Chinese home appliance enterprise with the earliest global expansion, strongest capabilities, deepest localization, and most remarkable results, Haier Smart Home is transforming the short-term market opportunity brought by Europe's heatwave into long-term growth momentum through localized operations and global synergy.

Looking ahead, the company will continue to deliver tailored heating, ventilation and air conditioning solutions, steadily reinforcing its leadership position in multiple markets.

Haier's deep localization strategy transforms a European heatwave crisis into a long‑term growth opportunity. [Photo/WeChat account: opinionline]