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Countdown to cheers: Beer festival buzz takes over Qingdao

(chinadaily.com.cn) | 2026-06-30

Ahead of the 36th Qingdao International Beer Festival, the Golden Beach Beer City in Qingdao has already turned up the summer heat. Over the past weekend, the site was buzzing with festive energy. As dusk fell, the entire area lit up, with the Xingguang Avenue's illuminated corridor setting a dazzling scene.

Live music filled the air as a trendy music festival kicked off, drawing crowds with energetic performances. Along the streets, specialty markets offered everything from fresh seafood to creative beer-themed souvenirs, creating a lively, bustling atmosphere.

Visitors gathered in the beer halls, raising glasses of crisp, freshly tapped brew while chatting and strolling amid the festive lights.

With the sea breeze as company and the city lights as a backdrop, this highly anticipated beer celebration is building momentum in the Golden Beach Beer City, waiting for the official opening on July 17 to invite the world to raise a glass.

Ahead of the 36th Qingdao International Beer Festival, the Golden Beach Beer City in Qingdao turns up the summer heat. [Photo/Dazhong News]

As dusk fell, the entire area lit up, with the Golden Beach Beer City's illuminated corridor setting a dazzling scene. [Photo/Dazhong News]

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Live music and vibrant markets bring a pre-festival buzz to Qingdao's iconic beer city. [Photo/Dazhong News]