World Brand Lab released the 2025 Asia's top 500 brands report on Sept 24, evaluating brands based on market share, brand loyalty, and leadership in Asia. China topped the list with 217 entries, and the 10 from Qingdao showed the city's growing economic influence.

Haier and Tsingtao Brewery were in the top 50, at fourth and 49th. Haier marked 20 years as the only Internet of Things (IoT) ecosystem brand on the list, while Tsingtao Brewery moved up a spot, leading in the beer market.

Hisense and Haier's COSMOPlat, an industrial internet platform, ranked 158th and 218th. COSMOPlat moved up 21 spots, the only brand in its field from China for five years. Tire makers Doublestar and Sailun Tyre ranked 305th and 316th, both moving up five spots, with Doublestar's Kumho Tire also at 209th.

Aucma climbed to 369th for the eighth consecutive year, while Ririshun Supply Chain and Qingdao Bank moved up to 405th and 408th. Fengshi Technology, the only marine biomedicine brand, rose 17 spots to 439th.

The report noted significant industry shifts, with finance (71 brands), cars, and retail growing, while IT, media, and food sectors declined. Brands remained concentrated in China, Japan (129 brands), and South Korea (45 brands), with China and Japan leading the top 100.

Haier Group, a global leader in home appliances, has become an ecosystem brand with the IoT, known for its user-focused innovation and global reach. [Photo/WeChat account: opinionline]