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'Sweet economy' thrives in Qingdao

(chinadaily.com.cn) | 2025-06-05

Throughout this year, Qingdao has demonstrated keen market insight by exploring "marriage registration + cultural tourism" and "wedding customs + consumerism" development models. 

Targeting consumer hotspots, the city has transformed its cruise port into a popular destination for the "sweet economy". A comprehensive industry chain has been established, encompassing services such as marriage registration, wedding photography, wedding planning, banquet reservations, and honeymoon travel.

Centering around the innovative "marriage registration + cruise" model, Qingdao has connected a diverse array of cultural experiences, aiming to create a new benchmark for urban development that integrates culture, economic innovation, and public services.

By leveraging this approach, Qingdao has created a network of popular tourist attractions that cater to the modern demands of couples seeking unique and memorable wedding experiences.

The combination of wedding-related services and the cruise port's allure has not only enhanced the city's appeal as a wedding destination but has also boosted the local tourism industry. This strategic move underscores Qingdao's commitment to fostering a dynamic and inclusive environment that caters to both cultural enthusiasts and economic stakeholders, setting a new standard for urban development in the region.

Qingdao launches a series of policies promoting a "sweet economy" and modern marriage culture. [Photo provided to chinadaily.com.cn]

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