[Video/chinadaily.com.cn]

"We see great tourism potential in Shandong," said Patrick Law, president of the Malaysian Chinese Tourism Association, during the 2026 China International Confucius Cultural Festival in Qufu, Shandong province.

From its natural attractions to its rich Confucian heritage, he sees new possibilities for tourism and cultural exchange between Shandong and Malaysia. His first visit to the Confucius Memorial Ceremony in Qufu also gave him a fresh perspective on the province's cultural appeal.

Watch the video to hear his thoughts on Shandong and the future of tourism exchange between the two sides.