Qufu, Jining, Shandong, is rapidly evolving into a leading tourist destination. Traditionally known as a mere transit stop, the city is now becoming a must-visit destination, offering a rich and immersive cultural experience.

Qufu has been developing new tourism attractions, such as the Nishan Sacred Land, Luyuan village, and the Confucius Museum. These attractions, combined with the Temple and Cemetery of Confucius and the Kong Family Mansion, offer visitors a comprehensive and in-depth experience. The average stay for tourists has increased from 0.9 days to 1.5 days, reflecting the growing appeal of Qufu's tourism offerings.

An aerial view of Luyuan village in Qufu, Jining, Shandong province at night. [Photo/WeChat account: gh_2fbaaaf1eff1]

Luyuan village, an emerging attraction featuring Confucian culture, in particular, has become a popular spot due to its night tours. This initiative uses digital technology and light-and-shadow art to take visitors on an immersive journey. Activities such as traditional handicraft experiences and themed performances add to the vibrant atmosphere.

Qufu's transformation is not just about new attractions; it's also about enhancing the overall tourism experience. The city is focusing on developing a more diverse range of tourism products, including educational tours, the nighttime economy, and interactive experiences.